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The first time I created a marketing plan for social media, I had no idea what I was doing.  My colleagues were complete newbies as well.  We all struggled to understand every bit of jargon that goes with creating a social media presence. If you’re starting from square one, you might feel equally excited and overwhelmed.  There […]

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    How to Lead and Motivate Millennials: 7 Practical ideas that ACTUALLY work!

  I am technically a generation X’er and have had success developing members of this new workforce.  It’s tempting to over generalize a population of people. But some of the research shown from ”Mentoring Millennials” written by Jeanne C. Meister and Karie Willyerd highlights a few key areas that will help us to stay connected […]

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Marketing Analytics: Intelligence or a Database of Ruin?

How to make sense of the new information age:  Businesses today are building huge digital dossiers of their customers, massive data stores containing thousands of facts about every industry buying patterns. At some point it becomes analytic overload and companies bury themselves in their own big data. Ever thought it would be great for your company […]

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Inspiration from the Best Spokesman in the World: Steve Jobs

(Click here to watch the video) This week I am featuring an inspirational blog from Steve Jobs and his 7 Secrets for Success. I realize it has been overplayed in the land of social media. Regardless, I will add to the crowded voices to share with you his insight because he has inspired me this past week. […]

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How To Succeed at SEO Marketing: Understand the New Changes for 2018

ATTENTION! SEO Marketers and Bloggers:  It’s Time For an Update! 2014 introduces new advances in search engine optimization (SEO) capabilities.  Your online marketing strategy must keep up with the latest innovations and adapt to the recent changes if you are to remain competitive and relevant.  Start every SEO strategic plan with these two questions:  1.) […]

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Customer Experience Innovation: Why getting it right can mean big profits!

How can you remain competitive in a fast changing, global economy?  ANSWER:  Innovate the customer experience! Walt Disney pioneered customer experience marketing principles to build his empire.  This same strategy is now being implemented across industries and geographies to go beyond product innovation.  Building a strategy around customer experience will create market differentiation and brand […]

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3 Things That Small Companies Can Learn From Large Companies

WANTED:  Practical, flexible, quick to learn, willing to “jump in with both feet” and doesn’t expect special treatment.  These are the requirements of successful employees at a small start-up company. I recently came across the below article written by George Arison (formerly of Google).  He reminded me of advice my father had given me when […]

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How To Be a Marketing Monster: 7 Steps to Success!

While watching Preston Ely’s seminar about marketing (click here for video of his presentation), I was reminded that in today’s world we are all direct marketers.  Whenever you are trying to influence buying behavior, you are marketing.  Regardless of the product or industry.  It is a crowded space and in order to be found you […]

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The Power of Medical Education: Marketing Secrets Revealed!

The medical device and biotech industry is changing rapidly.  New products, technologies, companies, and the new tax structure all effect the bottom line.  When you launch a new product or upgrade an old technology the question every company will eventually face is…How do I effectively reach my target audience?  Answer:  Medical Education. Medical Education continues […]

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