Customer Experience Innovation: Why getting it right can mean big profits!

How can you remain competitive in a fast changing, global economy?  ANSWER:  Innovate the customer experience! Walt Disney pioneered customer experience marketing principles to build his empire.  This same strategy is now being implemented across industries and geographies to go beyond product innovation.  Building a strategy around customer experience will create market differentiation and brand […]

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3 Things That Small Companies Can Learn From Large Companies

WANTED:  Practical, flexible, quick to learn, willing to “jump in with both feet” and doesn’t expect special treatment.  These are the requirements of successful employees at a small start-up company. I recently came across the below article written by George Arison (formerly of Google).  He reminded me of advice my father had given me when […]

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How To Be a Marketing Monster: 7 Steps to Success!

While watching Preston Ely’s seminar about marketing (click here for video of his presentation), I was reminded that in today’s world we are all direct marketers.  Whenever you are trying to influence buying behavior, you are marketing.  Regardless of the product or industry.  It is a crowded space and in order to be found you […]

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The Power of Medical Education: Marketing Secrets Revealed!

The medical device and biotech industry is changing rapidly.  New products, technologies, companies, and the new tax structure all effect the bottom line.  When you launch a new product or upgrade an old technology the question every company will eventually face is…How do I effectively reach my target audience?  Answer:  Medical Education. Medical Education continues […]

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7 Essential Principles of Internet Marketing

I recently had the pleasure of attending a Vistage sponsored marketing seminar this past spring led by Jason Lavin.  Jason is a SEO/SEM aficionado and web marketing strategist black belt in Southern California.  His company, Golden Communications http://www.goldencomm.com/company/ has helped over 400 companies to increase their digital footprint through website design, programming, eCommerce from strategy […]

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