How to Lead and Motivate Millennials: 7 Practical ideas that ACTUALLY work!

  I am technically a generation X’er and have had success developing members of this new workforce.  It’s tempting to over generalize a population of people. But some of the research shown from ”Mentoring Millennials” written by Jeanne C. Meister and Karie Willyerd highlights a few key areas that will help us to stay connected […]

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Inspiration from the Best Spokesman in the World: Steve Jobs

(Click here to watch the video) This week I am featuring an inspirational blog from Steve Jobs and his 7 Secrets for Success. I realize it has been overplayed in the land of social media. Regardless, I will add to the crowded voices to share with you his insight because he has inspired me this past week. […]

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The 1% Principle: Building Business Success

The 1% Principle and the Importance of Branding, By Tom O’Neil (Click here for Video) I recently had the pleasure of meeting renowned speaker Tom O’Neil who is the former Vice President of the National Speakers Association of New Zealand and is an international specialist in organizational performance development. He is a frequent contributor to […]

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Customer Experience Innovation: Why getting it right can mean big profits!

How can you remain competitive in a fast changing, global economy?  ANSWER:  Innovate the customer experience! Walt Disney pioneered customer experience marketing principles to build his empire.  This same strategy is now being implemented across industries and geographies to go beyond product innovation.  Building a strategy around customer experience will create market differentiation and brand […]

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The Power of Medical Education: Marketing Secrets Revealed!

The medical device and biotech industry is changing rapidly.  New products, technologies, companies, and the new tax structure all effect the bottom line.  When you launch a new product or upgrade an old technology the question every company will eventually face is…How do I effectively reach my target audience?  Answer:  Medical Education. Medical Education continues […]

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