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The first time I created a marketing plan for social media, I had no idea what I was doing.  My colleagues were complete newbies as well.  We all struggled to understand every bit of jargon that goes with creating a social media presence. If you’re starting from square one, you might feel equally excited and overwhelmed.  There […]

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    How to Lead and Motivate Millennials: 7 Practical ideas that ACTUALLY work!

  I am technically a generation X’er and have had success developing members of this new workforce.  It’s tempting to over generalize a population of people. But some of the research shown from ”Mentoring Millennials” written by Jeanne C. Meister and Karie Willyerd highlights a few key areas that will help us to stay connected […]

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Marketing Analytics: Intelligence or a Database of Ruin?

How to make sense of the new information age:  Businesses today are building huge digital dossiers of their customers, massive data stores containing thousands of facts about every industry buying patterns. At some point it becomes analytic overload and companies bury themselves in their own big data. Ever thought it would be great for your company […]

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10 Crucial Questions For Defining Your Personal Brand

This week’s blog is all about building your personal brand.  Since product branding is what I do, I thought I would share an excellent article from William Arruda who is passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work.  Whether using social media or meeting face […]

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Inspiration from the Best Spokesman in the World: Steve Jobs

(Click here to watch the video) This week I am featuring an inspirational blog from Steve Jobs and his 7 Secrets for Success. I realize it has been overplayed in the land of social media. Regardless, I will add to the crowded voices to share with you his insight because he has inspired me this past week. […]

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The 1% Principle: Building Business Success

The 1% Principle and the Importance of Branding, By Tom O’Neil (Click here for Video) I recently had the pleasure of meeting renowned speaker Tom O’Neil who is the former Vice President of the National Speakers Association of New Zealand and is an international specialist in organizational performance development. He is a frequent contributor to […]

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How To Succeed at SEO Marketing: Understand the New Changes for 2018

ATTENTION! SEO Marketers and Bloggers:  It’s Time For an Update! 2014 introduces new advances in search engine optimization (SEO) capabilities.  Your online marketing strategy must keep up with the latest innovations and adapt to the recent changes if you are to remain competitive and relevant.  Start every SEO strategic plan with these two questions:  1.) […]

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