How To Succeed at SEO Marketing: Understand the New Changes for 2018

ATTENTION! SEO Marketers and Bloggers:  It’s Time For an Update! 2014 introduces new advances in search engine optimization (SEO) capabilities.  Your online marketing strategy must keep up with the latest innovations and adapt to the recent changes if you are to remain competitive and relevant.  Start every SEO strategic plan with these two questions:  1.) […]

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Customer Experience Innovation: Why getting it right can mean big profits!

How can you remain competitive in a fast changing, global economy?  ANSWER:  Innovate the customer experience! Walt Disney pioneered customer experience marketing principles to build his empire.  This same strategy is now being implemented across industries and geographies to go beyond product innovation.  Building a strategy around customer experience will create market differentiation and brand […]

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How To Be a Marketing Monster: 7 Steps to Success!

While watching Preston Ely’s seminar about marketing (click here for video of his presentation), I was reminded that in today’s world we are all direct marketers.  Whenever you are trying to influence buying behavior, you are marketing.  Regardless of the product or industry.  It is a crowded space and in order to be found you […]

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The Power of Medical Education: Marketing Secrets Revealed!

The medical device and biotech industry is changing rapidly.  New products, technologies, companies, and the new tax structure all effect the bottom line.  When you launch a new product or upgrade an old technology the question every company will eventually face is…How do I effectively reach my target audience?  Answer:  Medical Education. Medical Education continues […]

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