How To Be a Marketing Monster: 7 Steps to Success!

While watching Preston Ely’s seminar about marketing (click here for video of his presentation), I was reminded that in today’s world we are all direct marketers.  Whenever you are trying to influence buying behavior, you are marketing.  Regardless of the product or industry.  It is a crowded space and in order to be found you […]

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The Power of Medical Education: Marketing Secrets Revealed!

The medical device and biotech industry is changing rapidly.  New products, technologies, companies, and the new tax structure all effect the bottom line.  When you launch a new product or upgrade an old technology the question every company will eventually face is…How do I effectively reach my target audience?  Answer:  Medical Education. Medical Education continues […]

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