Market development leader providing strategic direction, branding insights, digital media and brand plan to corporate clients in life sciences such as Leo Pharma, Amgen, and Terumo Aortic. • Developed non-personal promotion (NPP) and digital media strategies including omnichannel, paid search, third party partnerships, and customer experience for the launch of Leo Pharma’s Adbry representing an increase of 32% NBRx YTD. • Drove 2,500 organic sign-ups to the monthly newsletter for Amgen’s Neulasta by A/B testing content layout representing a 43% quarter-on quarter- increase. • Created a product launch and digital media plan for Terumo Aortic’s RelayPro that delivered brand messaging, technical training and 5 speaker presentations (vascular and cardio thoracic surgeons).

Responsible for the development of global brand strategy including content, advertising, digital and traditional media. • Global experience developing complex sales tools, creating strategies, and executing tactics to drive adoption of cell therapy. • Leveraged content marketing strategies and training to drive top-of-mind awareness of allogeneic ‘off-the-shelf’ products for cardiovascular disease, chronic low back pain, GVHD and Rheumatoid Arthritis. • Developed and executed best in class e-learning experiences across desktop, mobile and tablet platforms which led to a 33% increase in productivity for the Medical Science Liaison (MSL) team.

Marketing development leader for vitaMedMD prenatal franchise responsible for the creation of consumer and HCP programs to meet brand objectives and stimulate demand/trial/usage. • Created a new co-pay savings card program to include messaging for web, print and mobile devices, which increased refill rate by 75% for vitaCare prescription services. • Developed a new strategic partnership program between Walgreens corporate and vitaCare Prescription Services to capture new patient prescribers and improved refill transfer rates by over 20%. • Trained sales team at national sales meetings and provided marketing support materials: co-pay chart, sales action plan and all support materials for Walgreens partnership program. • Developed value proposition and communications plan for the rebrand of key products that increased market share by 15%.

Drove global strategic marketing plan including product positioning, podium/publication strategies, branding, and commercialization of regenerative cellular medicine products. Managed budget of $2M and a team of 3. • Generated revenue 6 months ahead of plan through the development of go-to-market strategy for emerging markets (Australia, Singapore) by securing Therapeutic Goods Administration (TGA) approval. • Drove 20% incremental sales with key distributor partnerships and overcame barriers to entry in Singapore, Japan, Taiwan and Australia by creating alternative solutions for global commercialization of aesthetic surgical products. • Created centers of excellence throughout Europe to drive disease awareness strategy and penetrate the market by 15% securing active participation/engagement in key stakeholder groups (e.g., national hospital associations, professional societies, and patient advocacy entities) per country.

Managed prescription skincare products for the treatment of basal cell carcinoma, melasma and sun damaged skin accounting for 76% of the overall business and 28% market share. • Drove $8M sales increase in the first 6 months, achieving 100% of performance plan, through new product launch of the Condition & Enhance System, differentiating procedural therapy from the existing NuDerm product line. • Exceeded sales goal of $56M by 15% through developing promotions, sales tools and marketing communications to accentuate customers’ needs.

Created selling tools, sales/surgeon training programs, and identified new technologies to expand product offerings for a leading medical device company. • Contributed $5M in additional revenues by designing and facilitating creative training programs for over 350 sales representatives and distributorships worldwide for new UltraSculpt product launch. • Introduced new marketing programs in the body-contouring line by developing marketing collateral and multimedia presentations for executive management team, sales force, and surgeons.