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Experience

015

YEARS
EXPERIENCE!

Sr Director of Marketing & Business Development (Mesoblast Limited)
Nov 2017 – Present

Leverage content marketing strategies and training to drive top-of-mind awareness of allogeneic ‘off-the-shelf’ products for cardiovascular disease, chronic low back pain, GVHD and Rheumatoid Arthritis. Client engagements include the development and implementation of market access strategies for innovative cellular-medicine companies and capital equipment companies.

Director of Product Management (TherapeuticsMD)
May 2016 – Nov 2017

Marketing development leader for vitaMedMD prenatal franchise responsible for the creation of consumer and HCP programs to meet brand objectives and stimulate demand/trial/usage. Developed a new strategic partnership program between Walgreens corporate and vitaCare Prescription Services to capture new patient prescribers and improved refill transfer rates by over 20%.

Sr Director of Global Marketing (Cytori Therapeutics Inc)
May 2009 – Dec 2016

Led the development and implementation of a global marketing plan, including product positioning, podium/publication strategies, branding, and commercialization of novel cellular medicines in breast reconstruction, chronic heart failure, and osteoarthritis. Led cross-functional leadership team in support of market access plan in Europe, Japan, and China. KPIs included $500m out-license agreement for China and Asia Pacific.

Senior Product & Brand Manager (Obagi Medical Products)
Jan 2007 – May 2008

Managed launch of prescription skincare products portfolio for the treatment of basal cell carcinoma, melasma and sun damaged skin accounting for more than 76% of Obagi’s top-line revenue and a 28% market share. Led the development and implementation of the company’s digital marketing, analytics and e-commerce for company sponsored customer loyalty programs. KPIs included a 15% year-on-year increase in top-line revenue and a 18% improvement in net profit.

Global Product Manager, Aesthetics & Urology (Mentor Worldwide LLC)
Aug 2003 – Dec 2006

Created selling tools, sales/surgeon training programs, and launched new technologies to expand product offerings for a leading medical device company. Drove $5 million in additional revenues through new product launch by designing and facilitating creative training programs for over 350 sales representatives and distributorships worldwide.

Skills

25 %
Digitial marketing & Social Media
25 %
Product Management
10 %
Training & Sales Development
30 %
Strategic & Tactical Marketing
15 %
Global product Launch Plans

Education

University of Southern California, San Diego

Marketing Certification

University of Lynchburg

Bachelor of Arts, English

Imperial College, London

Marketing/Journalism

University College Dublin

English Literature/Communications

Testimonials

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Clodio Caiola
Commercial Director at MICROPORT ORTHOPEDICS S.R.L.

As the Managing director for Bolton Medical Italy, I had the pleasure to work with Tad to expand our industry presence through the development of our key opinion leaders and global education initiatives. Tad has the unique ability to understand the cross-cultural makeup of the team. He worked closely with our clinical sales team to help our organization position itself as a technical leader in endovascular surgery throughout Europe and the Americas. In preparation for the national sales meeting and the launch of our new thoracic platform, Tad created the marketing strategy, technical presentation and clinical device training. I welcome the opportunity to answer questions and offer my support. It has been a pleasure to call him a colleague and to learn from his many contributions to the expansion of our global team.

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David Oxley
Senior Vice President, Business Development at Mesoblast Limited

Tad has undertaken his world-wide product management role with collaboration from each of our three regional heads of sales with equal passion and accountability. His responsibility for ensuring marketing support for sales personnel in the field has been achieved through careful planning, field analysis and by reaching out to the regional leadership teams. Tad has embraced the unique challenges in a new market ensuring project completion and group cohesion in a demanding environment. Tad is a pleasure to work with and key asset to the success of Cytori. It has been a pleasure to call him a colleague and observe his many contributions to the global marketing effort.

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Alex Chambers
Surgical Consultant at MTF- Musculoskeletal Transplant Foundation

Tad and I worked together for a number of years. As a Product Manager, he was instrumental in successfully re-branding many of our product lines. Through Tad's creative nature and strategic understanding of our market, he was a valuable asset to the organization. Tad often reached out to support our field sales division to ensure we had the tool necessary to be successful. He was excellent in finding opportunities to communicate with customers and the sales division to ensure our products' branding message was in-line. Tad was always responsive, professional, bright and energetic. I would highly recommend Tad and hope to have the opportunity to work with him again.