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Experience

15+

YEARS
EXPERIENCE

Senior Director of Marketing (Global Reach Marketing LLC)
June 2020 - Present

Independent marketing consultant providing strategic direction and tactical implementation to corporate clients in life sciences such as Amgen, Johnson & Johnson and Terumo Aortic. • Drove 2,500 organic sign-ups to the monthly newsletter for Amgen’s Neulastim by A/B testing content layout representing a 43% quarter-on quarter- increase. • Created a product launch and digital plan for Terumo Aortic’s RelayPro that delivered brand messaging, technical training and 5 speaker presentations (vascular and cardio thoracic surgeons). • Created custom content based on key word industry research seeing a 71% increase in organic form submissions for vitaMedMD.

Sr Director of Marketing & Business Development (Mesoblast Limited)
Nov 2017 – May 2020

Responsible for the development of global brand strategy including content, advertising, digital and traditional media. • Global experience developing complex sales tools, creating strategies and executing tactics to drive adoption of cell therapy. • Leveraged content marketing strategies and training to drive top-of-mind awareness of allogeneic ‘off-the-shelf’ products for cardiovascular disease, chronic low back pain, GVHD and Rheumatoid Arthritis. • Developed and executed best in class e-learning experiences across desktop, mobile and tablet platforms which led to a 33% increase in productivity for the sales team. Client engagements include the development and implementation of market access strategies for innovative cellular-medicine companies and capital equipment companies.

Director of Product Management (TherapeuticsMD)
May 2016 – Nov 2017

Marketing development leader for vitaMedMD prenatal franchise responsible for the creation of consumer and HCP programs to meet brand objectives and stimulate demand/trial/usage. • Created a new co-pay savings card program to include messaging for web, print and mobile devices, which increased refill rate by 75% for vitaCare prescription services. • Developed a new strategic partnership program between Walgreens corporate and vitaCare Prescription Services to capture new patient prescribers and improved refill transfer rates by over 20%. • Trained sales team at national sales meetings and provided marketing support materials: co-pay chart, sales action plan and all support materials for Walgreens partnership program. • Developed value proposition and communications plan for the rebrand of key products that increased market share by 15%.

Sr Director of Global Marketing (Cytori Therapeutics Inc)
May 2009 – Apr 2016

Drove global strategic marketing plan including product positioning, podium/publication strategies, branding, and commercialization of regenerative cellular medicine products. Managed budget of $2M and a team of 3. • Generated revenue 6 months ahead of plan through the development of go-to-market strategy for emerging markets (Australia, Singapore) by securing Therapeutic Goods Administration (TGA) approval. • Drove 20% incremental sales with key distributor partnerships and overcame barriers to entry in Singapore, Japan, Taiwan and Australia by creating alternative solutions for global commercialization of aesthetic surgical products. • Created centers of excellence throughout Europe to drive disease awareness strategy and penetrate the market by 15% securing active participation/engagement in key stakeholder groups (e.g., national hospital associations, professional societies and patient advocacy entities) per country.

Senior Product & Brand Manager (Obagi Medical Products)
Jan 2007 – May 2008

Managed prescription skincare products for the treatment of basal cell carcinoma, melasma and sun damaged skin accounting for 76% of the overall business and 28% market share. • Drove $8M sales increase in the first 6 months, achieving 100% of performance plan, through new product launch of the Condition & Enhance System, differentiating procedural therapy from the existing NuDerm product line. • Exceeded sales goal of $56M by 15% through developing promotions, sales tools and marketing communications to accentuate customers’ needs.

Global Product Manager, Aesthetics & Urology (Mentor Worldwide LLC)
Aug 2003 – Dec 2006

Created selling tools, sales/surgeon training programs, and identified new technologies to expand product offerings for a leading medical device company. • Contributed $5M in additional revenues by designing and facilitating creative training programs for over 350 sales representatives and distributorships worldwide for new UltraSculpt product launch. • Introduced new marketing programs in the body-contouring line by developing marketing collateral and multimedia presentations for executive management team, sales force, and surgeons.

Skills

25 %
Digitial marketing & Social Media
25 %
Product Management
10 %
Training & Sales Development
30 %
Strategic & Tactical Marketing
15 %
Global product Launch Plans

Education

University of Southern California, San Diego

Marketing Certification

University of Lynchburg

Bachelor of Arts, English

Imperial College, London

Marketing/Journalism

University College Dublin

English Literature/Communications

Testimonials

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Clodio Caiola
Commercial Director at MICROPORT ORTHOPEDICS S.R.L.

As the Managing director for Bolton Medical Italy, I had the pleasure to work with Tad to expand our industry presence through the development of our key opinion leaders and global education initiatives. Tad has the unique ability to understand the cross-cultural makeup of the team. He worked closely with our clinical sales team to help our organization position itself as a technical leader in endovascular surgery throughout Europe and the Americas. In preparation for the national sales meeting and the launch of our new thoracic platform, Tad created the marketing strategy, technical presentation and clinical device training. I welcome the opportunity to answer questions and offer my support. It has been a pleasure to call him a colleague and to learn from his many contributions to the expansion of our global team.

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David Oxley
Senior Vice President, Business Development at Mesoblast Limited

Tad has undertaken his world-wide product management role with collaboration from each of our three regional heads of sales with equal passion and accountability. His responsibility for ensuring marketing support for sales personnel in the field has been achieved through careful planning, field analysis and by reaching out to the regional leadership teams. Tad has embraced the unique challenges in a new market ensuring project completion and group cohesion in a demanding environment. Tad is a pleasure to work with and key asset to the success of Cytori. It has been a pleasure to call him a colleague and observe his many contributions to the global marketing effort.

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Alex Chambers
Surgical Consultant at MTF- Musculoskeletal Transplant Foundation

Tad and I worked together for a number of years. As a Product Manager, he was instrumental in successfully re-branding many of our product lines. Through Tad's creative nature and strategic understanding of our market, he was a valuable asset to the organization. Tad often reached out to support our field sales division to ensure we had the tool necessary to be successful. He was excellent in finding opportunities to communicate with customers and the sales division to ensure our products' branding message was in-line. Tad was always responsive, professional, bright and energetic. I would highly recommend Tad and hope to have the opportunity to work with him again.